“Digital
Marketing creates and requires data. But just having data isn’t going to change
anything. Data must be accurate and have context to be actionable.”
We,
as UBS Students feel privileged to have anticipated in the Digital Marketing
workshop which was conducted in the month of October. As a management student,
one must have sufficient knowledge about backlinks and analytics, and was
something which we did learn efficiently well in that tenure. There has been
widespread growth of Digital Marketing across the globe, and this is also
considered as an integral pedagogy in many business courses. Paving its
importance in many marketing lessons, Digital Marketing has its practical
applications in many fields as well. Whether it is about designing a market
plan for a company or a brand, or simply creating an advertising campaign,
Digital Marketing plays a vital role.
As
undergrad students of Universal Business School, we personally feel enough
obliged of getting such a magnificent opportunity and which is helping us in applying
it in other sub-academic disciplines. Although, I have decided of taking
Marketing as my specialization, and I don’t think that this would have gotten any
simpler if this workshop hadn’t come. The workshop was excellently organized
and delivered with utmost precision. Those three days were quite significant
for us as we encountered ourselves with a plethora of marketing strategies.
Some of them include Blog Designing, Backlinks, and Google Analytics. The
importance of Blog Making has made management students revel further in many
business and start-up ideas. Although, Blog Making can be as interesting as it
might seem from outside when related to promotion or expressing views about any
product or organization.
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| Makrand Sulay BABM6 |
Taking
BlogSpot as an example, we did make individual free blogs, designed them with great
creative vision, and learned how to generate money out of them. Later, we had a
session on Backlinks and Google Analytics, so one could learn in making their
blogs and posts famous on the internet. There are various tools and techniques
when learning about Analytics, and we are sure to have capitalized on that
perfectly well.
Personally,
I was benefitted through these sessions because of the skills that we learnt in
them. I was working on a start-up that required high focus on the digital marketing
aspect. The start-up was related to tourism industry, and required a high focus
and generating traffic on the website that I designed along with my partners.
As the industry has got a cut-throat competition, it is very important to
generate views on the website, as it will be our primary source of generating
income and revenue. The payment and other main marketing functions will also be
handled by means of Digital Marketing tools and other online platforms like
“e-mail marketing”, “SEO’s” which we were taught to us during the sessions.
We
would like to extend our sincere gratitude towards Mayur Sir who wholeheartedly conducted this important session on
“Digital Marketing”, and shared his inciteful words and knowledge with us.
Secondly, we would like thank the Digital Marketing Club and Finally, Universal
Business School for these sessions.
