The Quintessence of Digital Marketing

“Digital Marketing creates and requires data. But just having data isn’t going to change anything. Data must be accurate and have context to be actionable.”

We, as UBS Students feel privileged to have anticipated in the Digital Marketing workshop which was conducted in the month of October. As a management student, one must have sufficient knowledge about backlinks and analytics, and was something which we did learn efficiently well in that tenure. There has been widespread growth of Digital Marketing across the globe, and this is also considered as an integral pedagogy in many business courses. Paving its importance in many marketing lessons, Digital Marketing has its practical applications in many fields as well. Whether it is about designing a market plan for a company or a brand, or simply creating an advertising campaign, Digital Marketing plays a vital role.

As undergrad students of Universal Business School, we personally feel enough obliged of getting such a magnificent opportunity and which is helping us in applying it in other sub-academic disciplines. Although, I have decided of taking Marketing as my specialization, and I don’t think that this would have gotten any simpler if this workshop hadn’t come. The workshop was excellently organized and delivered with utmost precision. Those three days were quite significant for us as we encountered ourselves with a plethora of marketing strategies. Some of them include Blog Designing, Backlinks, and Google Analytics. The importance of Blog Making has made management students revel further in many business and start-up ideas. Although, Blog Making can be as interesting as it might seem from outside when related to promotion or expressing views about any product or organization.

Makrand Sulay
BABM6

Taking BlogSpot as an example, we did make individual free blogs, designed them with great creative vision, and learned how to generate money out of them. Later, we had a session on Backlinks and Google Analytics, so one could learn in making their blogs and posts famous on the internet. There are various tools and techniques when learning about Analytics, and we are sure to have capitalized on that perfectly well.

Personally, I was benefitted through these sessions because of the skills that we learnt in them. I was working on a start-up that required high focus on the digital marketing aspect. The start-up was related to tourism industry, and required a high focus and generating traffic on the website that I designed along with my partners. As the industry has got a cut-throat competition, it is very important to generate views on the website, as it will be our primary source of generating income and revenue. The payment and other main marketing functions will also be handled by means of Digital Marketing tools and other online platforms like “e-mail marketing”, “SEO’s” which we were taught to us during the sessions.  

We would like to extend our sincere gratitude towards Mayur Sir who wholeheartedly conducted this important session on “Digital Marketing”, and shared his inciteful words and knowledge with us. Secondly, we would like thank the Digital Marketing Club and Finally, Universal Business School for these sessions.